Don’t invest in a person or a company on the basis of its name and fame

The rise of crowdfunding and its offshoots have attracted big names. Celebrity artists like Neil Gaiman and Whoopi Goldberg have utilized crowdfunding campaigns. Businesses more familiar to our ears have tapped into peer-to-peer (P2P) lending. How exciting to invest in their projects!

Careful though! You know the saying: “if something is too good to be true… it usually is.” A famous person or big company can create awe and a false sense of security. We can automatically assume they are more investible. But be cautious, more often than not, crowdfunding and P2P lending are generally utilized by up-and-coming artists, growing startups, and SMEs. Of course, well-known establishments can choose to raise funds from crowdfunding or P2P lending, usually because crowdfunding provides a faster process.

How do we tell if these crowdfunding opportunities are the real deal? Treat famous names like any other investment. Objectively and don’t forget thorough due diligence. Ask the important questions: does this well-known figure have financial problems? How is this company doing according to its financial statements? Growing? Healthy? Well-run and profitable?

Do your research

Related to advice number 1, avoid fraud by asking for fact sheets (borrower background summary) and reviewing them. A crowdfunding or P2P lending platform should have performed their own assessment, but protect your funds by doing your homework and going through the assessment.

You are allowed to ask for the crowdfunded entity’s financial details if you are investing in it. In fact, be wary if you can’t access financial information easily.

It’s crucial to learn how to read financial documents. Learn which accounting elements show business health. Learn which accounting elements display promising business growth.

Read More: Is Your P2P Platform’s Interests Aligned With Yours?

Do diversify your loans

Our third advice relates more to P2P lending investors than crowdfunding donors. Crowdfunding backers tend to donate funds out of altruism or for intangible rewards. However, if you are crowdfunding as an alternative investment, diversifying your loans is a must do!

What is diversification? It simply means distributing your money across as many loans as possible to prevent loss in case of default.

No matter how thorough the due diligence, risk is an inevitable element of any investment. Diversification is the answer for such risks. For example, if you pour SGD 1000 in only one company and it defaults, your returns will drastically drop. You’ll probably lose money. Yet when you spread your funds to ten, twenty, even fifty businesses, your returns will remain positive and will stay close to the expected rate of return.

It’s important to repeat: diversification keeps your rate of return steady, even in the case of defaults.

Read More: Investing In An Uncertain World

Do reinvest your returns

Our final advice also pertains more for investors building a portfolio. If you want to maximize your venture into P2P lending, you need to start reinvesting.

What we mean by reinvesting is using your gains to fund other businesses. Reinvesting multiplies your returns. The compounding effect of such reinvestment can be very strong!

Without reinvestment, you simply receive gains according to a loan’s expected rate of return. Here’s an example: You invest SGD 1000 in a business that offers an annual 20% rate of return. The business succeeds. You earn returns of SGD 200 in a year.

Let’s see what happens when you reinvest. You invest SGD 1000 in a similar business that offers a 20% rate of return. After month 1, you earn a return of SGD 16.70 (from annual gain of SGD 200 divided by 12 months). Immediately, at the start of month 2, you reinvest the money into a similar loan. At the start of month 3, you reinvest your earnings from month 2 into yet another loan. And so it goes until the end of the year, when it is very likely you have doubled your investment instead of only gaining a profit of 20%.

Reinvestment requires minimum effort and is a great form of passive income. All the more reason it is a definite do!

Should you be interested in learning more about the many benefits of investing in P2P financing, click here.

This article was first posted on the blog of Funding Societies (Singapore). Click here for the original article.

Funding Societies is a DollarsAndSense Brand Connect partner. If you are interested to know them better, you can find out more on what they do on our DollarsAndSense Brand Connect Page.